1. Start with the geographic scope you actually serve
Brewton is recorded by the U.S. Census Bureau as a municipality in Escambia County, Alabama. Its 2020–2024 ACS five-year population estimate is 5,186, with a margin of error of 18. That is population context, not evidence of legal demand, search behavior, competition, call volume or likely case value. It should therefore inform scope decisions without dictating them. Your intake should reflect the geographic relationship your firm actually accepts: Brewton only, Brewton and the rest of Escambia County, or a broader Alabama service area. A visitor’s location can be one qualification question, but it should not replace a legal-fit review.
Recommended approach
Define the service territory before writing the intake path. Decide whether location changes eligibility, routing, urgency or only the information your team records. If the firm serves Escambia County beyond Brewton, make that distinction explicit in the review and escalation rules rather than treating the city’s population as a forecast.
