1. Start with Auburn’s actual service boundary
Auburn is recorded as a municipality in Lee County, Alabama. The 2020–2024 ACS five-year population estimate for Auburn city is 80,594, with a margin of error of 61. That figure describes the city population; it does not establish legal demand, visitor behavior, search volume, case volume or staffing requirements. It does, however, make geographic precision useful when you decide what a website visitor should be asked and where an inquiry should be sent. A firm serving Auburn may also need to distinguish Auburn matters from other Lee County inquiries or from matters outside its service area. Video Intake can be evaluated around those decisions rather than around an assumed volume of leads.
Recommended approach
Write the service boundary into the qualification review. Decide whether location is an early screening question, a routing field or a matter for staff review. Do not use Auburn’s population as a forecast. Compare the geographic answers collected by the intake with the locations your firm actually accepts.
