1. Start with the geographic boundary, then inspect the intake boundary
Atmore and Escambia County are not interchangeable labels. Your firm may serve people in Atmore, elsewhere in Escambia County, or beyond the county, and those audiences may enter through different pages, phone numbers or campaigns.
Recommended approach
List the locations and service boundaries your firm intentionally serves. Then identify whether each inquiry source records location, matter type and source consistently enough to support routing and review. Keep Atmore, Escambia County and any broader Alabama service area distinct in your internal decisions and reporting.
