1. Define the audience before evaluating the news feed
Your firm may serve people in Arab, people elsewhere in Cullman County or Marshall County, or a broader Alabama market. Those are different geographic choices. A page about a statewide law change may be relevant to an Alabama practice, while a page about an incident near Arab may require careful wording about what is known and which readers the firm can assist. The Census record identifies Arab as a municipality and reports 8,679 residents, but it cannot show how many people search for legal help or whether a particular topic will produce a qualified inquiry. Use the city and county relationships to clarify coverage, not to manufacture a demand estimate.
Recommended approach
Before booking a review, write down the practice areas you want Legal News to support, the counties or Alabama areas you actually serve, and the types of legal questions your attorneys are prepared to answer. Ask Bosseo how geographic relevance would be handled when a story is statewide, county-specific, or tied to a location outside your service area.
