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Unlocking New Capabilities in Bosseo CRM: Currency and Conversion Value for Google Ads
At Bosseo CRM, the integration with Google Ads has taken a significant leap forward with the introduction of enhanced conversion tracking capabilities. Thanks to the updated conversion actions feature, businesses can now leverage the new currency and conversion value fields to refine how ad performance is tracked and reported. This enhancement represents a stride towards optimizing advertising strategies and gaining deeper insights into the monetary impact of marketing efforts.
A Deep Dive into the Feature
What’s New?
This update introduces two pivotal input fields: Currency and Conversion Value. While the Currency field defaults to USD, it offers the flexibility for users to change it based on their regional preferences, supporting global operations. The Conversion Value field, initially set at 1, now allows customization to reflect the true monetary value of conversions. This dynamic capability supports more precise attribution of revenue from advertising activities.
How It Works
- Configuration: When setting a conversion event under Automations > Workflows, the Currency field defaults to USD but can be modified to match the user’s regional needs.
- Dynamic Conversion Value: The default value of 1 can be changed, allowing for custom assignment per contact or event. This aligns the conversion value more closely with the actual monetary impact.
- Custom Mapping Flexibility: Users retain the option to map custom fields, such as GCLID, for advanced tracking and reporting.
Why This Matters
The new functionality affords businesses several advantages, making it easier to measure and optimize advertising spend:
- Enhanced tracking of the monetary impact of ad conversions, thereby offering a more precise picture of the Ad ROI.
- The ability to dynamically assign transaction values based on CRM data, facilitating smarter attribution and marketing decisions.
- This much-requested feature provides more refined tools for customers, enabling improved tracking accuracy and better-informed business strategies.
Use Cases Across Industries
Home Improvement
For home improvement businesses, understanding the value of conversions can be transformative. With varied project sizes, a customizable conversion value allows firms to track how different services contribute to overall revenue. A bathroom renovation lead, for instance, is inherently more valuable than simple home maintenance. The flexibility to assign conversion values accordingly helps in tailoring marketing strategies that focus on high-value projects, ultimately driving an increase in profitable conversions.
Legal Practices
In the legal industry, different cases and services vary greatly in potential returns. By utilizing the conversion value feature, legal practices can accurately track the monetary benefits from various types of legal leads, such as consultations for corporate law versus family law services. This detailed tracking allows law firms to allocate marketing budgets more effectively, placing greater emphasis on services that offer higher financial returns.
Medical Practices
Medical practices can benefit from the precision of tracking conversion value to understand what services generate the most revenue. For example, elective surgeries might be more lucrative compared to routine check-ups. By assigning conversion values that reflect these differences, medical practitioners can optimize their advertising efforts to attract patients needing higher-value services, thereby increasing their bottom line.
Conclusion
The introduction of currency and custom conversion values into Bosseo CRM’s Google Ads integration provides a significant upgrade for users looking to maximize their ad spend efficacy. This feature not only supports better reporting but also allows for nuanced optimizations that pinpoint exactly what drives value for a business. As Bosseo CRM continues to evolve, such enhancements will empower users across industries to tailor their strategies for maximum impact.
For a detailed guide on setting up conversion actions in Google Ads via Bosseo CRM, visit our [help article](https://help.gohighlevel.com/support/solutions/articles/48001220947-how-to-set-up-google-ad-conversion-actions).
