Short, actionable marketing insight for law firms — one a day.
Legal News
Google says a news sitemap should only contain URLs published in the previous two days — which means your internal approval clock, not your writing, is the constraint.
AI SEO
Before you scale AI search visibility, run the same six-point review you would run on any other piece of firm infrastructure — and write the decision down.
Programmatic SEO
Measure qualified leads per 100 indexed pages, segment the result by service, location, and owner, then give every page one next step.
Custom Software
Before you expand a workflow, lock down the input, the owner, the exception path, and the success metric — otherwise you are just automating your defects faster.
Web Hosting
If your workflow can't name its source data, its owner, and its exception path, AI will automate confusion instead of intelligence — and it starts at the server.
ROI Dashboard
Most firms try to fix everything at once and finish the quarter with more dashboards and no decisions — here's the sequence that actually works.
Lead Attribution
Most firm attribution setups are built to satisfy internal reporting. The ones that actually work are built around the moment a stranger decides whether to trust you.
Automation
Before you buy another tool, map the path from first inquiry to opened matter — and automate the retyping out of it.
Intake Coach
A scoring tool is only as useful as the standard you point it at — and the coaching you do afterward.
AI Answering
Clients don't trust claims — they trust systems that behave the same way every time. Your phone answer is the first test.
Video Intake
The most revealing test of your intake isn't what happens at 2 P.M. on a Tuesday — it's what happens at 9 P.M. on a Saturday.
Local Service Ads
Volume doesn't cure a leaky process — it just makes the leak more expensive.