Short, actionable marketing insight for law firms — one a day.
Video Intake
Automated intake earns trust only when the escape hatch to a human is obvious — and when the rules governing it are written down.
Local Services Ads
Before you automate anything in Local Services Ads, make the workflow explain its source data, its owner, and its exception path — or you'll just automate confusion.
Reputation Management
Find the step a person repeats only because two systems do not communicate — that is the first thing to automate in your review workflow.
Legal News
Google says a news sitemap should only contain URLs published in the previous two days — which means your internal approval clock, not your writing, is the constraint.
AI SEO
Before you scale AI search visibility, run the same six-point review you would run on any other piece of firm infrastructure — and write the decision down.
Programmatic SEO
Measure qualified leads per 100 indexed pages, segment the result by service, location, and owner, then give every page one next step.
Custom Software
Before you expand a workflow, lock down the input, the owner, the exception path, and the success metric — otherwise you are just automating your defects faster.
Web Hosting
If your workflow can't name its source data, its owner, and its exception path, AI will automate confusion instead of intelligence — and it starts at the server.
ROI Dashboard
Most firms try to fix everything at once and finish the quarter with more dashboards and no decisions — here's the sequence that actually works.
Lead Attribution
Most firm attribution setups are built to satisfy internal reporting. The ones that actually work are built around the moment a stranger decides whether to trust you.
Automation
Before you buy another tool, map the path from first inquiry to opened matter — and automate the retyping out of it.
Intake Coach
A scoring tool is only as useful as the standard you point it at — and the coaching you do afterward.