Introducing Interactive Message Types for WhatsApp in Bosseo CRM Automations
We are thrilled to introduce Interactive Message Types for WhatsApp in Bosseo CRM Automations. This groundbreaking feature is designed to elevate your customer interactions by embracing rich message formats, advanced branching capabilities, and ensuring compliance with the latest WhatsApp conversation rules. With this enhancement, businesses can create more engaging and guided customer experiences, significantly improving the interaction landscape.
What’s New in Interactive WhatsApp Messages
Supported Interactive Messages
With the latest update, you can now send the following Interactive WhatsApp Messages in Automations:
Quick Reply Buttons
- Customize the header, body, footer, button titles, and timeout settings.
Location Sharing
- Share map cards complete with Location Name, Address, Latitude, and Longitude.
Contact Sharing
- Share contact cards including First/Last Name, Phone Number + Type, and optional Email.
Future Enhancements
Coming Soon:
- List Messages – Enabling structured menus with multiple choices.
- Dynamic Website Link Messages – Featuring interactive CTAs that open trackable links.
How to Use Interactive WhatsApp Messages
To leverage this new feature in Automations:
- Add the action WhatsApp Interactive Messages in Automations.
- Select the FROM PHONE NUMBER.
- Choose your INTERACTIVE MESSAGE TYPE (Quick Reply Buttons, Location, or Contact).
- Complete the required fields for each message type.
- Save and test with a sample contact to confirm the message renders in WhatsApp.
Use Cases Across Industries
Home Improvement
For home improvement businesses, interactive WhatsApp messages can be vital for sharing location details such as where renovations or deliveries are scheduled. Quick reply buttons can streamline appointments by allowing customers to confirm their availability with a single tap, optimizing the scheduling process.
Law Firms
Law firms can automate consultation bookings and case updates through WhatsApp interactions. By utilizing contact cards, they can ensure clients have quick access to necessary legal contacts, and with branching workflows, law firms can guide clients through specific legal processes efficiently.
Medical Practices
In medical practices, interactive messages can enhance patient engagement by enabling appointment scheduling through quick replies. Location sharing ensures patients have correct directions to clinics, and contact cards can facilitate direct communication with healthcare providers.
Customer Service Window and Cost Efficiency
Interactive WhatsApp messages can only be sent when the 24-hour Customer Service Window is open, which starts when a customer initiates a conversation with your business on WhatsApp. During this period, all interactive messaging, including replies, is free, promoting cost-efficient communication strategies.
Limitations and Future Developments
Current Limitations
- WhatsApp supports up to 3 reply buttons per message, or 1 location or contact card per message.
Future Developments
- Support for List Messages with structured menus.
- Support for Dynamic Website Link messages (trackable CTAs).
Discover how these capabilities can transform customer experiences by integrating interactive messages into your business workflows with Bosseo CRM. The road ahead for Interactive WhatsApp Messages is bright, with forthcoming features poised to further enhance its potential.
