Understanding the Texas Mini-TCPA (SB 140) for SMS Compliance in Bosseo CRM
As the digital landscape evolves, so does the regulation around marketing communications, particularly in the state of Texas. With the enactment of the Texas Mini-TCPA (SB 140) effective September 1, 2025, businesses using SMS marketing to or from Texas need to be vigilant about compliance. This significant legal shift mandates stringent adherence to registration, bonding, and time-bound restrictions for marketing messages. At Bosseo CRM, we’re committed to equipping our users with the tools and insights needed to navigate these changes smoothly and effectively.
The Key Changes Implemented by SB 140
Expanded Coverage
The amendment of Chapter 302 to include SMS/MMS as forms of telecommunication represents a major shift in telemarketing norms. Whether your business communicates marketing messages to Texas residents or from Texas, you’re included within this purview.
Registration and Security Requirements
Businesses may need to register with the Texas Secretary of State (SOS) and post a $10,000 security bond or letter of credit. This is supplemented by a $200 initial filing fee and an annual renewal to ensure ongoing compliance.
Increased Legal Risks
Failing to comply with these regulations could expose businesses to steeper penalties and an increased likelihood of private lawsuits, making it imperative for entities engaging in telemarketing strategies to align their practices accordingly.
Action Items for Bosseo CRM Users
As a Bosseo CRM user, here are essential steps to take to ensure compliance with the Texas Mini-TCPA:
Enable “Texas Mode”
Set up specific workflows and bulk blasts under a “Texas Mode” feature that aligns with the legal requirements — this includes verified registration, consent acquisition, and ensuring message delivery only between 8 am and 9 pm local time.
Review and Segment Audiences
Critically analyze your target audiences, especially those in Texas. Consider segmenting your lists to optionally exclude Texas phone numbers unless you’re fully registered and willing to meet all legal requirements.
Strengthen Consent Protocols
Ensure that your contacts have affirmed their willingness (opt-in) to receive messages. This should be clearly documented and easily retrievable in the event of a compliance check.
Use Cases for Various Industries
Bosseo CRM’s new compliance-focused technological solutions can be applied fruitfully across different industry sectors:
Home Improvement Services
Home improvement businesses that often run seasonal promotions and appointment-based services can use compliant messaging strategies to ensure their Texas customer outreach is uninterrupted and legally sound.
Law Firms
For legal practices, complying with these communications norms underscores their commitment to ethical practices and can also prevent costly legal repercussions.
Medical Practices
Medical practices must navigate patient communication while remaining HIPAA compliant. With a well-monitored “Texas Mode,” practices can engage their patients through appointment reminders and health alerts without risk.
Legal Considerations
While Bosseo CRM provides tools and recommendations based on the Texas Mini-TCPA changes, it is advisable for businesses to consult with legal counsel. This ensures interpretations and implementations do not inadvertently breach other applicable laws.
Navigating changes in legal statutes like the Texas Mini-TCPA can seem daunting. However, with a proactive approach and the right tools from Bosseo CRM, you’re well-equipped to adapt seamlessly, ensuring your marketing efforts remain effective and compliant.
Taking these steps not only safeguards your business but also enhances the reliability and trust in your communications with clients.
