From Inflated to Accurate: How Volume-Aware Scoring Fixed Reputation Scores in Prospecting Marketing Audit Reports
Prospecting in today’s competitive market demands precision and transparency. Ensuring businesses have an accurate understanding of their online reputation is crucial, not just for credibility but also for future growth. Bosseo CRM’s recent overhaul in its Marketing Audit Report, specifically its Online Reputation section, marks a transformative step forward for businesses looking to enhance their reputation management strategies.
Understanding the Problem
A Skewed Perception of Reputation
Previously, Bosseo CRM allowed businesses with a mere handful of perfect reviews to hold a 100% reputation score. This not only misrepresented their true reputation to stakeholders but also created hurdles for marketing agencies trying to convey the need for reputation enhancement services. These inflated scores, often based on biased reviews, failed to depict the real trustworthiness and credibility of a business. Agencies found it tricky to justify further investment in reputation-building when prospects already appeared to be excelling in that area.
The Introduction of Volume-Aware Scoring
Balanced and Fair Assessment
The new volume-aware scoring system instituted by Bosseo CRM offers a more nuanced and accurate representation of a business’s reputation. It accounts not only for star ratings but also for the volume of reviews, thus providing a more balanced view. Google and Facebook reviews are evaluated independently with Google carrying a 75% weight and Facebook 25%. This nuanced system ensures that businesses with a small number of perfect reviews can no longer hold a disproportionally high reputation score.
UI Transparency and Dual-platform Integration
Bosseo CRM has also revamped its user interface to aid transparency. Volume badges and sample sizes are now clearly visible, helping agencies share insights more effectively during calls. New visual elements like donut charts have brought about a clearer, more sophisticated layout, making the data presentation crisp and digestible.
Use Cases Across Industries
Home Improvement Sectors
For businesses in the home improvement industry, reputation is often based heavily on word-of-mouth and review platforms. With volume-aware scoring, businesses can identify specific areas where additional reviews are needed, thus helping to guide resource allocation toward platforms like Google where visibility might be lesser. This ensures that review scores are reflective of real-world service quality.
Legal Practices
Law firms thrive on reputation, which largely dictates client trust. With the new scoring system, legal practitioners can now better manage their online image. Volume-aware scoring aids in recognizing the genuine reputation standing based on substantial client reviews rather than a few outliers, ensuring a more honest client foundation and offering a strategic advantage in building and maintaining a reputable standing.
Medical Practices
In medical establishments, where trust can be the deciding factor for patient decisions, having a well-balanced review profile is critical. The new scoring helps medical practices focus on platforms where their voices might be underrepresented, encouraging efforts to boost their presence and ensuring potential clients receive an accurate reflection of care quality.
Expanding Prospecting Opportunities
Bosseo CRM’s updated reputation audit is not just about providing accurate scores but also about opening up new avenues for sales opportunities. By including businesses that lack a robust online presence in shared reports, Bosseo CRM helps agencies leverage the absence as a talking point to build new relationships and foster growth. Moreover, upcoming features such as competitor analysis and sentiment summaries promise to further refine how businesses approach reputation management in a competitive landscape.
In conclusion, Bosseo CRM’s new volume-aware scoring system is a groundbreaking update in the prospecting toolkit. It equips organizations with a more accurate understanding of their reputation, arming them with the insights needed for better strategic decision-making and enhanced client acquisition.
