Leverage the Power of Dynamic Smartlists with Bosseo’s Latest Update
Bosseo CRM is thrilled to unveil our latest feature: Customer List Custom Audiences with Dynamic Smartlist options. This update is a game-changer for advertising campaign strategists aiming to skillfully manage and optimize their audience targeting. Embrace the innovation of creating Customer List Custom Audiences using Smart Lists, with the added advantage of choosing between a dynamic or static audience update setting.
Transform Your Audience Management
Bosseo’s new feature accentuates flexibility and sophistication in managing client interactions. For advertisers desiring stable audiences for predictable outcomes, static mode restricts the audience to include only those contacts available on your Smart List at the time of audience creation. Conversely, dynamic mode ensures your audiences update automatically to encompass additions or removals made to the Smart List subsequently.
To employ these features, navigate to the Ad Manager settings in Bosseo CRM, select your customer list type as Smart Lists, and tick your preferred advanced condition: static or dynamic. Finalize your audience by naming it and optionally provide a description for clarity. The option to review your customized audience reflects whether the audience is static or dynamic, thereby allowing for efficient strategic foresight in campaign planning.
Why This Matters
The introduction of this feature is pivotal for achieving flexibility in campaign management:
Dynamic Mode: An Advertiser’s Ally
With dynamic mode, campaigns can continually target the most up-to-date contacts on your Smart List. This feature is invaluable for campaigns requiring real-time data updates, ensuring accuracy and relevance without constant manual revision.
Static Mode: Consistency and Control
Static mode offers a consistent target audience, crucial for controlled experiments and compliance with standardized advertising procedures. Static audiences remain unaltered, allowing for predictable and measurable results over time.
Consider these Use Cases:
For Home Improvement
A home improvement business running seasonal sales and promotions can benefit immensely from dynamic lists. Imagine a winter campaign aiming to target homeowners needing quick renovations. With dynamic Smart Lists, any additional contacts tracked over the month can be automatically included, ensuring fresh, immediate outreach.
For Lawyers
Law firms often deal with clients divided based on case types. Dynamic Smart Lists can unify a legal firm’s audience management by updating contacts as clients move into different stages or needs. This ensures campaigns for event invitations or outreach to potential new clients are timely and accurate.
For Medical Practices
Medical offices juggling patient schedules, changes in health needs, or insurance specifics can use static lists for compliance-focused announcements, ensuring consistency. Conversely, dynamic lists can streamline communication specific to patient care updates or new facility offerings, thus keeping patient engagement and communication seamless and effective.
Conclusion: Your Path to Effective Campaigning
Bosseo CRM’s innovation in audience list customization via dynamic and static Smart Lists presents a vast landscape of possibilities for campaign managers across various industries. Whether your focus is agility or control, this feature ensures that your campaigns are not just effectively targeted, but also insightful in reaching your desired outcomes.
Stay Informed
Our enhancements do not impact existing rules regarding delivery statuses or minimum audience size requirements, securing your existing campaign protocols. Embrace Bosseo’s cutting edge tools to streamline your advertising endeavors and maximize return on investment with intelligence and precision.
