Enhancing Google Ads with Additional Assets Support
Introduction
In a rapidly evolving digital landscape, effective advertising strategies can make a significant difference in reaching and engaging target audiences. Understanding this, Bosseo CRM introduces its latest enhancement for managing Google Ads—Additional Assets Support at the Campaign Level. This innovative feature allows users to standardize their ads across all ad groups within a campaign, ensuring consistent brand identity and enhanced engagement. The integration of business logos, call extensions, and sitelinks provides businesses with tools to create richer, more impactful ads.
How It Works
1. Business Logo
With Bosseo’s new functionality, advertisers can upload a square 1:1 image from the media library to represent their brand logo. An edit option allows for cropping and aspect ratio adjustments. Only square images are approved, ensuring uniformity across campaign displays.
2. Call Extensions
Making direct user engagement easier, call extensions allow phone numbers to appear in your ads. Desktop viewers will see the number while mobile users have the option for tap-to-call. This simplifies the process for potential customers to reach your business directly.
3. Sitelinks
Adding sitelinks gives the audience direct access to specific pages within your website. You can use up to 20 sitelinks per campaign, each complete with a title, optional description, and final URL.
Why It Matters
The ability to provide consistent brand identity across all ads in a campaign can greatly boost ad effectiveness. This feature enhances user engagement by providing direct call options and easy navigation to different site sections, increasing the likelihood of conversion. Furthermore, it simplifies the setup process by eliminating the need for repetitive configuration across different ad groups.
Use Cases
Home Improvement
For home improvement companies, consistent branding and accessible contact information are essential. Utilizing the Additional Assets Support, these businesses can showcase their work through a prominent logo, provide quick call access for consultation bookings, and guide potential clients to service pages directly through sitelinks.
Legal Practices
Law firms benefit considerably by using call extensions to facilitate quick client calls, vital for consultations or case discussions. Including detailed sitelinks in their ads can direct users to practice areas, attorney profiles, or client testimonials, helping establish credibility and authority.
Medical Practices
Medical offices can leverage these features for improved patient engagement. A clear business logo reinforces trust, while call extensions allow for quick appointment scheduling. Sitelinks can direct patients to information about services offered, doctor profiles, or clinic locations, enhancing the patient experience and satisfaction.
Looking Ahead
While Bosseo CRM has already transformed campaign-level asset management, future updates promise to expand this functionality to include image assets and Google lead forms, further elevating advertising agility and effectiveness.
Conclusion
The Additional Assets Support feature by Bosseo CRM for Google Ads at the campaign level is a powerful tool that provides advertisers the ability to enhance ad relevance and engagement. By maintaining uniform branding and providing direct interactions through call extensions and sitelinks, advertisers across industries such as home improvement, legal services, and healthcare stand to benefit immensely from this capability.
Learn more about leveraging these features to optimize your campaigns at bosseo.com.
