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Exciting Updates to Ad Manager: Enhancing User Experience with Bug Fixes and New Features
At Bosseo CRM, we are committed to continuously improving our platform to provide our users with the most efficient tools to manage their ad campaigns. Recently, we’ve introduced a series of updates to Ad Manager that are designed to enhance usability, clarity, and effectiveness. These updates, which span from bug fixes to the integration of new features, are anchored on providing our clients in various industries, such as home improvement, legal practices, and medical fields, with a seamless advertising experience. Let’s delve into these enhancements and explore the potential use cases.
Bug Fixes 🐛
Our team has diligently worked to resolve critical bugs that were affecting user experience. A notable fix was achieving stability in Google AdWords by addressing issues that caused conversion uploads to fail due to the “One per click” counting type. This was mainly due to missing Google Click Identifier (GCLID) and related issues with gbraid/gclid tracking. With this, specific checks have been added ensuring GCLID is prioritized for these conversions, aiding in achieving more accurate tracking and reporting.
For Facebook’s Conversion API (CAPI), we refined the error messages related to the use of emojis in payloads and mismatched access tokens. This ensures that users receive clear, instructional messages, such as “Emojis and Special characters are not allowed in the stage/Event name,” guiding them towards effective resolution.
Enhanced Ad Campaign Creation
The integration of features like Carousel Ads in our Ad Manager allows users in industries like home improvement to creatively showcase multiple services or projects in a visually engaging manner, leading to increased customer engagement. Legal services can leverage this by presenting different case studies or client testimonials, enhancing credibility. Similarly, medical practices can demonstrate a wide range of treatments or facilities, appealing to a diverse audience with just one ad.
Improved User Accessibility
We have also enhanced our help documentation, making it easier for users to adapt to these changes and maximize their ad campaign capabilities. By simplifying URLs, enabling automated sitemap updates, and implementing advanced customization with SEO-friendly features, navigating through Bosseo’s CRM has become more user-friendly.
Use Cases Across Different Industries
Home Improvement
Home improvement businesses can harness the Ad Manager’s capabilities to target specific audiences with high precision. By utilizing our updated features, they can effectively manage and track advertising campaigns that showcase home renovation ideas through engaging carousel ads. The improved tracking and reporting features ensure that these businesses can adjust their strategies swiftly to meet market demands.
Legal Practices
For law firms, the accurate data tracking and improved privacy controls in the updated Ad Manager ensure compliance with stringent legal advertising standards. The ability to target and retarget specific audiences with clear, informative campaigns can significantly increase client acquisition and retention.
Medical Practices
Medical practices can leverage the enhanced error messaging and data integrity checks to maintain compliance with healthcare advertising regulations. By utilizing advanced ad tracking and retargeting strategies, medical professionals can showcase their services more effectively, connecting with patients who are most in need of their offerings.
Conclusion
Our recent updates to Ad Manager are geared towards equipping businesses with robust tools necessary for creating impactful ad campaigns while ensuring compliance and maximizing return on investment. Whether you’re in home improvement, legal, or medical services, Bosseo CRM’s enhanced Ad Manager is here to transform your marketing approach with precision and efficiency.
