Introducing Instagram Ads to Bosseo CRM’s Ad Manager
We are excited to announce the integration of Instagram Ads into our Bosseo CRM Ad Manager. This new feature is designed to facilitate seamless ad creation across both Facebook and Instagram platforms, enhancing your digital marketing strategies. As part of our ongoing commitment to streamlining ad campaign processes, we have moved the Facebook page selector to be within the main campaign builder flow, just above the objective section, and added new functionalities to integrate Instagram account management directly within the process.
What’s New?
Improved Interface for Ad Creation
- The Facebook page selector has been repositioned for easier access during campaign setup, improving user experience by situating it above the objectives section.
- Options to select your Instagram account or use Facebook details for ad publishing are now readily available, simplifying cross-platform advertising.
- A new Instagram preview tab shows how ads will appear on Instagram’s Feed, Stories, and Reels, ensuring your campaigns are effectively optimized for each format.
How It Works
Setting up an Instagram Ad campaign through the Bosseo CRM Ad Manager is simple and efficient. Here’s how to get started:
- Navigate to the Ad Manager homepage.
- Initiate a new campaign by selecting ‘Create Campaign’ and choose a Meta Ad Campaign.
- Select a preferred Facebook Page for your campaign; a default page is pre-selected, but this can be changed.
- Add an Instagram account for publishing. If no account is linked, choose the “Use Facebook Page” option to utilize the Facebook profile for your ad.
- Determine the Instagram placements for your ad under ‘Manual Placement’. If ‘Auto Placement’ is activated, all available placements will automatically be selected.
- Include ad text, media, budget configurations, target audiences, and other essential details to complete your ad setup.
- Once everything is set, click ‘Publish’ to launch your campaign across both platforms.
- Performance metrics for your Instagram ads will be available soon after publication, utilizing the same statistics module as Facebook ads, facilitating comprehensive campaign analysis.
Why This Feature?
This new integration provides a robust solution for businesses looking to expand their reach and engagement across Instagram. It enables smooth ad creation processes, flexible choice of ad placements, and brilliant cross-platform integration, all while improving overall ad performance through tapping into Facebook and Instagram’s combined audiences.
Use Cases in Various Industries
Home Improvement
For home improvement professionals, such as contractors and interior designers, Instagram Ads are an ideal way to showcase before-and-after transformations or share video tours of completed projects. Utilizing visually enticing formats like Stories and Reels can captivate potential clients by demonstrating expertise and creativity, all from within the intuitive interface of Bosseo’s Ad Manager.
Legal Practices
Law firms and legal consultants can leverage Instagram Ads to build trust and brand recognition within their communities. This could entail sharing short educational videos or client testimonials on Instagram Reels to connect with audiences looking for professional legal advice. With Bosseo’s integrated ad metrics, law practices can easily track the effectiveness of their campaigns.
Medical Practices
Medical and healthcare providers can use Instagram Ads to educate the public and attract new patients. Informative posts and videos about health tips, clinic updates, or healthcare services can reach a broader audience. The detailed targeting options within Bosseo’s CRM ensure that these ads are seen by relevant potential patients, optimizing resource use and outreach efforts.
By consolidating your social media advertising within the Bosseo CRM, you unlock the full potential of your campaigns with greater ease and cohesion. For further insights on setup and maximizing these features, visit [Instagram Ads: Overview](https://help.gohighlevel.com/support/solutions/articles/155000004550-instagram-ads-overview).
